Study: Financial incentives increase fruit, vegetable consumption among lower-income households
Compared to the controls, incentivized shoppers—who receive an immediate 50% discount on qualifying fruit and vegetables—increased weekly spending on those items by 27%.
The high cost of fruit and vegetables can be a barrier to healthy eating, particularly among lower-income households with children.
That’s why Health Affairs, Bethesda, Md., examined the effects of a financial incentive on purchases at a single supermarket by primary shoppers from low-income households who had at least one child.