Kroger, Plant Based Foods Association partners to launch plant-based meat research project
The 3-foot plant-based meat sets are placed within the meat department in 60 stores across two divisions and three geographies.
Kroger, Cincinnati, partnered with the Plant Based Foods Association (PBFA), San Francisco, to launch an innovative plant-based meat retail concept in 60 stores nationwide. The test stores will create a plant-based meat set within the conventional meat department for 20 weeks to determine the impact to plant-based and conventional meat sales and to customer engagement.
The 3-foot plant-based meat sets are placed within the meat department in 60 stores across two divisions and three geographies—Denver, Colo., and parts of Indiana and Illinois. The test is being conducted in partnership with Kroger’s data analytics subsidiary, 84.51°, which uses a proprietary suite of tools and technology to turn customer data into actionable knowledge.