Report reveals major disruption in food, agriculture in next decade
The report details the way different parts of the cow (meat, milk, collagen and leather) and the markets they serve will be disrupted separately and concurrently by different technologies and business-model innovations.
“This is primarily a protein disruption, driven by economics,” says Tony Seba, co-founder and co-author of the report. “This is not one disruption, but many in parallel, with each overlapping, reinforcing and accelerating the others.”