Study reveals more Americans buy meat alternatives
The percentage of occasional meat purchasers represents the flexitarians who are choosing to cut down on their meat intake in favor of a healthier lifestyle.
Two-thirds of Americans now admit to buying meat alternatives, according to consumer research conducted by Innova Market Insights, The Netherlands. While only 22% purchase from the category on rare occasions, as many as 10% say that they always buy meat alternatives, while a further 36% claim to do so often or sometimes.
The percentage of occasional meat purchasers represents the flexitarians who are choosing to cut down on their meat intake in favor of a healthier lifestyle. Ethical and environmental concerns are also increasingly influential in this decision-making process, and this adds a new consideration to the marketing of meat alternatives.