While natural products continue to grow 4-5% in natural and specialty retail outlets, conventional retail stores are seeing increased sales of natural products as well.
The retail sales growth of natural food and beverage products is much higher than growth of the overall food and beverage market, according to the “2019 State of the Natural Industry” report from SPINS, Chicago.
The total food and beverage retail market is growing 1.7% year over year, according to SPINS data, with natural food and beverage products growing at 5%.