More than half of operators said their Gen Y and Gen Z customers are interested in or request information about the food they order.
The Food Group, New York, identified the latest insights into operator behaviors to help manufacturers expand their reach and increase profitability in the year ahead.
The new “Foodservice Operator Behavior Report: Speed and Convenience in the Digital Age” white paper delivers a big-picture view of operator attitudes and behaviors, including how they’re responding to customer demands, what types of information and resources they’re seeking and how they’re navigating the purchase process.