Grocery Manufacturers Association to relaunch as Consumer Brands Association in 2020
GMA’s new advocacy agenda represents the broader interests of a modern CPG company.
The Grocery Manufacturers Association (GMA), Arlington, Va., announced it will become the Consumer Brands Association (CBA), effective January 2020.
“We represent an industry of iconic brands that are innovative, forward-looking and touch the lives of every American,” says Geoff Freeman, president and CEO. “As the new Consumer Brands Association, we are making a game-changing shift to unite the totality of the consumer packaged goods (CPG) industry around a focused, proactive agenda that aligns with the values of the brands we represent and the consumers they serve.”