5 trends drawing young consumers to convenience retail operations
When it comes to dining decisions, young consumers are making choices without making sacrifices.
A new report from Y-Pulse, Chicago, identifies five trends attracting Gen Z and younger Millennial consumers to convenience retail operations. Drawn from the perspectives of over 5,000 consumers surveyed in multiple consumer studies, expert opinions from culinary professionals and more than a dozen trade conferences across the globe, the report details the trending factors operators can use to captivate the attention of this sought-after demographic.
"These consumers may belong to a diverse generation, but the expanding range of offerings at convenience stores are able to satisfy their quest for food as unique as they are," says Sharon Olson, executive director. "Operators will find that personal flourishes, from a familiar face at the deli counter to made-to-order everything, are trending among this savvy generation."