Study shows gains in organic, e-commerce driven by Millennials’ changing lifestyles
The study also reported that organic purchasing saw noteworthy gains in the past year.
Consumers are more frequently shopping for groceries online, according to the 7th Annual Food and Beverage Consumables Study, published by TABS Analytics, Shelton, Conn. E-Commerce grocery purchases nearly doubled in the past year, with 66% of consumers noting their loyalty to shopping through this channel, making it the largest gains in penetration. However, the greater demand is revealing significant structural problems – low margins and unpredictable shipping and fulfillment costs –will impact the profitability and sustainability of the business model.
The study also reported that organic purchasing saw noteworthy gains in the past year, even though gains were still low compared to other categories. If this trajectory can be maintained over the next few years, organic products can attain greater prominence in product mixes.