Study: Omega 3s, fatty acids key to improving healthy positioning of frozen foods
When it comes to respondents who seek out food and drink products that contain omega 3s, a total of 54% say that they seek out such products to deal with a specific health problem.
Nearly 83% of consumers say that they are aware of omega 3s and fatty acids, whilst 75% associate them with having a positive impact on health, according to a report published by FMCG Gurus, UK. Additionally, a total of 40% of consumers say that they look to seek out products that contain the ingredients. And, a total of four in 10 of these consumers are willing to pay a premium for products that contain omega 3s and fatty acids.
In Q3 2019, FMCG Gurus surveyed 26,000 consumers across 26 different countries on the topic of omega 3s and other fatty acids.