Specialty Food Association rebrands, expands to shape the future of food
The newly redesigned SFA logo—an imperfect circle—captures the shifting and evolving food and beverage industry.
The Specialty Food Association (SFA), New York, completed a rebranding effort. SFA’s new vision to “Shape the Future of Food” will serve as an umbrella to an array of educational, networking and research offerings designed to better serve the needs of its members.
The newly redesigned SFA logo—an imperfect circle—captures the shifting and evolving food and beverage industry. The logo also represents the association’s 360-degree approach to nurturing and introducing new specialty food products and companies into the marketplace.