Fresh Express, Orlando, Fla., launched new Gourmet Kits Salad Bowls, inspired by entrée salads from restaurants nationwide.
“The Gourmet Kit Salad Bowls are a disruptive game changer in the salad category that taps into mega consumer trends – healthy eating, affordable, fresh restaurant-inspired food on-the-go. We listened to consumer needs and optimized the package and product design. Our culinary team worked with the best chefs to address this by designing high-end restaurant salads with hand-selected, chef-crafted ingredients in a convenient ready-to-eat bowl that salad lovers can enjoy anywhere, anytime,” says Fabian Pereira, vice president marketing and innovation. “Special care went into designing the bowls. Our packaging engineers worked with consumers to develop premium packaging where the fresh ingredients can be seen and stay fresh. When at the table or desk, consumers can flip the dry ingredients on the salad, pour the dressing, rotate the lid to a locked position, shake the bowl and enjoy—no fuss, no mess.”