The Fresh Market rolls out new private label items, new private label packaging
The Fresh Market, Greensboro, N.C., introduced a new crop of private label items.
“Consumers typically view store brands as generic versions of well-known brand names, but it is the opposite with The Fresh Market,” says Michelle Beck, director, private label. “In order for us to put our name on a product, it has to be better than the best-selling brand in that category.”