Report calls for pork industry to better meet needs of Hispanic consumers
According to the report, as Hispanic consumers become acculturated in the United States, the link between pork and culture weakens.
A report released by the National Pork Board, Des Moines, Iowa, shows U.S. Latinos' affinity for pork and how growing purchasing power make it a critical audience for the industry. The new report, “Time to Tango: Latinos are Pork's Future,” reveals steps food retailers and packers must take to connect with Hispanic consumers, and outlines top motivators for Hispanics when selecting their preferred retailer and protein choice.
"Pork is entrenched in Hispanic heritage and culture, and extremely relevant to the fast-growing and economically powerful Hispanic segment," says José de Jesús, director of multicultural marketing. "The pork industry must proactively engage them and better meet their needs, otherwise we risk losing the Latino consumer."