Study: U.S. seafood consumers conflicted over sustainable options
90% of shoppers are concerned about contaminants like mercury in fish and seafood.
A new survey by Blue Circle Foods, Washington, D.C., revealed that although shoppers are concerned about where their fish comes from and what is in it, price still influences purchasing decisions.
Data from the survey, conducted in September by Blue Circle Foods, shows overwhelming concern about contaminants, ocean pollution and overfishing. Shoppers indicated a strong preference for fish and seafood that is certified sustainable, however, cost still tops consumers’ priorities.