Survey underscores where, how Generation Z consumers are spending money
Food continues to be male teens’ No. 1 spending category (23%).
Generation Z, which contributes approximately $830 billion to U.S. retail sales annually, represents an influential consumer group where wallet size and allocation provide a proxy for category interest, according to a study published by Piper Jaffray Cos., Minneapolis.
The 38th semi-annual Taking Stock With Teens survey highlights discretionary spending trends and brand preferences from 9,500 teens across 42 U.S. states with an average age of 15.8 years.