With the onset of functional ingredients, there has also been an increase in grazing, which is disrupting America’s cultural normalcy of three square meals per day.
In light of the changing ways in which consumers digest their food and information, there has never been a greater need for the food industry to adopt a mindset of nimbleness, agility and transparency.
The changes that have shaped the breakfast daypart are a reflection of today’s evolving shopper. However, while consumers may have changed the way they eat, their needs remain the same—functional foods that don’t sacrifice taste for nutrition.