Inmar, Winston-Salem, N.C., acquired ownerIQ, Boston, to offer retailers fully integrated technology to power their digital media network.

“When an everyday-spend retailer is looking for a trusted partner to manage the distribution of their valuable shopper data, they think of Inmar first,” says David Mounts, chairman and CEO of Inmar. “We are thrilled to announce the acquisition of ownerIQ to our continuously growing technology stack. This news is about much more than just the acquisition. It marks another key milestone in the growth and momentum of Inmar’s recently launched Innovator Ecosystem and fits perfectly into our broader tech strategy and vision. The ownerIQ division of Inmar will expand the services and solutions Inmar provides for retailers and brands looking for the control and security needed to activate purchase data for media, build sales attribution capabilities and access to second-party data within the retail ecosystem unlike any other in the market.”