Study reveals meat substitutes continue to drive sales
According to Euromonitor International’s health and nutrition survey, 21% of the surveyed global consumers are trying to limit their meat intake, driving sales of global meat substitutes to reach $23 billion by 2023.
Fresh meat represents 89% of the total volume of meat sold globally, and is projected to grow by 2% annually through 2023, according to a study released by Euromonitor International, UK.
According to Euromonitor International’s health and nutrition survey, 21% of the surveyed global consumers are trying to limit their meat intake, driving sales of global meat substitutes to reach $23 billion by 2023. Western Europe shows the slowest growth in total volume sales, both in fresh and processed meat, at 0.1% and -0.1% respectively through 2023. Middle East and Africa records the most impressive growth at over 4% through 2023, while in Asia Pacific, demand continues to grow as consumers relate meat consumption to health and social status.