The combination of Arivia's brand and product proposition and Upfield's brand marketing expertise, infrastructure and worldwide distribution network will create a unique opportunity to accelerate growth of the plant-based cheese segment globally.
Upfield Group B.V., Amsterdam, announced that one of its group companies, Upfield Europe B.V., announced plans to acquire Arivia S.A., a Greece-based producer of plant-based cheese sold under the VIOLIFE brand. This strategic acquisition will enable Upfield to enter a new segment, presenting an additional growth opportunity for the company. VIOLIFE will become part of the Upfield brand family, which includes FLORA, RAMA, COUNTRY CROCK, BLUE BAND and PROACTIV.
The combination of Arivia's brand and product proposition and Upfield's brand marketing expertise, infrastructure and worldwide distribution network, including in the foodservice channel, will create a unique opportunity to accelerate growth of the plant-based cheese segment globally.