In the business world, the term “distribution” refers to the channels, logistics and processes to move products and services from the point of manufacture, production or creation to the ultimate end-users. When “distribution” is linked to “strategy,” the question is—How can distribution serve as a component or variable to support a company’s overall business and marketing strategy?
Distribution is often an unrecognized and under-appreciated element of strategy, yet it is almost always an important factor in a winning strategy. Here’s how these forms distribution can play a key role in strategy: