Plant-based foods—A fad or sticking around for good?
Millennials, born 1981-1996, are the top consumers of plant-based meat alternatives.
A new study by The NPD Group, Chicago, addresses the rapid growth of plant-based foods at retail and on restaurant menus, and discusses the interest in plant-based food as a passing fad vs. a long-term trend.
Millennials, born 1981-1996, are the top consumers of plant-based meat alternatives, according to the study, “The Future of Plant-based Snapshot.” This generational group has adopted plant-based meat alternatives as a way to indulge sensibly while addressing their long-term health goals and animal treatment concerns. Gen Xers, born 1965-1980, are also a core consumer group of plant-based meat alternatives, and because many in this group are parents of Gen Zs, born 1997 to present, they’ve raised their Gen Z children on plant-based beverages and foods. Boomers are decelerating their consumption of plant-based meat alternatives, but are the top consumers of plant-based dairy alternatives.