A clearly defined, systematic approach will help manufacturers and retailers stay ahead of the changes, minimizing cost to the business and maximizing the positive impact to consumers.
Private brand packaging is in a state of constant evolution. It must continuously evolve to remain competitive within dynamic categories to reflect strategic redesign or refreshes and to communicate updated product-specific information. And now, new regulatory requirements mandate additional packaging updates. These regulatory shifts in packaging have become more common for a variety of reasons, including to provide greater transparency to consumers and to reflect new thinking and scientific research.
However, two regulatory shifts in particular are impacting private brands today—Nutrition Facts Panel updates, with a compliance date of Jan. 1, 2020 for manufacturers with more than $10 million in annual sales and Jan. 1, 2021 for those with less than $10 million in annual sales, as well as the National Bioengineered Food Disclosure Standard, with a mandatory compliance date of Jan. 1, 2022.