How to increase brand recognition with augmented reality packaging
AR packaging creates an engaging brand experience and empowers customers to directly interact with a brand via uber-creative visual and auditory content.
The cold foods industry is no different from any other where connecting with consumers and increasing sales is the bottom line. Branding, often referred to as the personality of a product, is at the core of a product’s success, and when it comes to personality, bigger is better.
The challenges faced by brand managers vary from differentiating products from competitors to enticing shoppers as they peruse the refrigerated and frozen foods cases. The ultimate challenge though may be in effectively sharing a brand’s essence in a unique, immersive fashion that captures consumer imagination and leaves a positive impression.