Study: Canadians want to be better connected to their food
Two new tracking trends identified in the data are Canadian consumers’ moderate-to-strong concerns relating to food fraud (91%) and concerns with misleading food labels (89%) for the purpose of marketing.
Canadian consumers care now more than ever about their food. In fact, research from the Canadian Centre for Food Integrity’s (CCFI) 2019 Public Trust Research Report shows that while 91% of Canadians claim to know little, very little or nothing about modern farming practices in Canada, 60% of survey respondents, or three in five Canadians, are interested in knowing more about agriculture and how their food is produced. CCFI, Canada, surveyed 2,189 Canadians 18 years and older and examined the online conversations of close to 260,000 Canadians.
The 2019 report, “Connecting with Canadians,” provides benchmark data to better understand Canadian’s overall impression of Canada’s food system and consumers’ expectations and sentiment of contentious food-related issues.