Lightlife study finds 71% believe plant-based meat becoming more mainstream
Even carnivores (62%) agree that plant-based eating has gone mainstream.
The majority of Americans (71%) believe plant-based meats are becoming more mainstream, according to new survey data released by Greenleaf Foods, SPC, the Elmhurst, Ill.-based producer of the Lightlife brand. Even carnivores (62%) agree that plant-based eating has gone mainstream.
The online survey of 1,000 Americans was fielded by in September by Edelman Intelligence, New York, to measure perspectives on the plant-based category.