Good Culture, Irvine, Calif., launched Wellness Probiotic Gut Shots. These USDA-organic shots combine the probiotics found in cultured kefir with functional ingredients like turmeric, matcha, chaga and collagen.
“Probiotic shots are an emerging category, and we saw a void in the space with an opportunity to merge functional ingredients with probiotics. Good Culture is built on the mission to deliver healing foods made with clean ingredients. As we looked to expand our portfolio of pasture-raised cultured dairy products, we wanted to offer an easy on-the-go way to get your daily dose of gut-friendly probiotics,” says Jesse Merrill, co-founder and CEO. “With our kefir shots, we’re excited to provide consumers with an option that is both delicious and functional.”