Report unveils sustainability initiatives in today’s meat industry
The report finds consumers are becoming conscious of the effects their diet has on the environment.
According to the 2019 Power of Meat Report, compiled by the Food Marketing Institute, Washington, D.C., and Foundation for Meat & Poultry Education & Research, Washington, D.C., eating meat is still the norm, with 86% of shoppers classifying themselves as meat eaters, 5% following a vegetarian or vegan diet and 10% describing their eating style as flexitarian.
However, the report finds consumers are becoming conscious of the effects their diet has on the environment. While some shoppers choose to abstain from eating meat, most consumers are finding ways to keep meat in their diets in a more sustainable manner.