58.2% of respondents revealed marijuana use within the past 12 months, and CBD use was highest in regions with legalized marijuana.
Coresight Research, New York, released “Coresight on Cannabis: The CBD Consumer,” which surveyed 2,271 U.S. consumers (aged 18 and over) of CBD and/or hemp-based products to collect, analyze and publish data and insights on CBD’s current position and future market potential.
“Now that CBD is a less risky legal move, more and more big brands are incorporating it into their offerings, and CBD is arguably on the brink of going mainstream. And, with this, there is a huge amount of opportunity for brands to enter the CBD space,” says John Mercer, head of global research.