The report provides a global assessment of grocery retailers' digital performance and identifies areas of improvement and investment for 80 large retailers in the United States and Europe.
Digital is sparking change in every market segment, and grocery is no exception. That's the overarching takeaway from the inaugural Grocery Digital Maturity Benchmark study, which was conducted by Incisiv, West New York, N.J., and Winsight Grocery Business, a unit of Technomic, Chicago.
The report provides a global assessment of grocery retailers' digital performance and identifies areas of improvement and investment for 80 large retailers in the United States and Europe.