Processors to Watch in 2020: CAULIPOWER—Pioneer of vegetable-centric frozen pizza
Today, CAULIPOWER produces frozen cauliflower-crust pizza, chicken tenders, cauliflower tortillas and sweet potato toast, available nationwide in over 25,000 stores and more than 5,000 restaurants
It was 2016, when Gail Becker was in search of a frozen gluten-free-alternative pizza for her two sons who have celiac disease. Unfortunately, there weren’t any options in the grocery retail space, so she made one of the hundreds of thousands of recipes for homemade cauliflower crust pizza she found online.
“My boys loved it, but it took 90 minutes [to make], which I didn’t have as a working mother, so I looked for a convenient frozen one to buy, but there were none. Recognizing that the incumbent food industry was slow to change, I decided to leave my corporate job to follow in the footsteps of my entrepreneurial immigrant father, and well, bet it all on a vegetable,” says Becker, founder and CEO of CAULIPOWER, Los Angeles.