Study: Industry lags consumer demand for CBD products
Consumer awareness of and interest in using CBD products shows no signs of slowing down.
Rapidly changing consumer attitudes toward hemp-derived CBD-based products continue to drive consumer demand and market growth conservatively expected to reach $24 billion in North America by 2023. But, many retailers and manufacturers are still playing catch-up to that demand, putting in play billions of dollars in sales, according “2019 CBD Market Survey,” a study produced by A.T. Kearney, Chicago.
A.T. Kearney polled consumers who had an awareness of cannabis or Cannabidiol (CBD).