Study: Grocery stores expanding health and wellness programs to employees, customers
To ensure a high level of health and wellness offerings, 85% of survey respondents report employing registered dietitians.
Food Marketing Institute (FMI), Arlington, Va., released the “2019 Retailer Contributions to Health and Wellness” report, which finds grocery stores expanding their health and wellness programs. The majority (90%) of survey respondents report having an established health and wellness program and about half (49%) have programs for both employees and customers. This is an 86% increase in health and wellness activity since 2017.
“Overwhelmingly, food retailers see health and wellness programs not only as a business growth opportunity (71%), but also as a way to meet consumer expectations (63%),” says Hilary Thesmar, chief food and product safety officer and senior vice president food safety. “Grocers understand their value as both a destination and partner in a shopper’s health and wellness journey. The report finds retailers offer an enormous spectrum of health and wellness programming, especially around activities that provide more shopper experiences and product assortment.”