Research reveals majority of consumers willing to try synthetic, lab-based foods
One-quarter of consumers (25.2%) expressed concerns about the healthfulness of these products compared with conventionally produced food.
A new poll from Charleston|Orwig, Hartland, Wis., reports awareness and interest in technology-driven foods, but reveals the need for transparency and education to remove fears and potentially drive adoption. However, younger consumers appear to be more open to embracing the laboratory as a new route to food production.
To understand perceptions about synthetic and lab-grown foods, Charleston|Orwig worked with Maeve Webster of Menu Matters and Confidential Consumer, Falmouth, Maine, to poll 500 consumers across the United States.
Key poll findings include:
“There is an emerging awareness by Americans, especially the younger generation, that new technologies will become part of our food system,” says Mark Gale, chief executive officer of Charleston|Orwig. “However, for most consumers who are willing to give synthetic and lab-based foods a try, transparency and more information will be critical to adoption. They wonder, What’s in it? How is it made? Is it safe to eat?”
Long-term concerns
To assess these information needs, the poll asked survey participants their biggest concerns about consuming synthetic or lab-produced foods and beverages.