Today’s consumers are better informed and more health conscious than ever before. As a result, consumers are interested in learning about what’s in their food and where it came from. These trends lead to huge shifts in the food industry, making supply chains more complex while consumers demand more transparency.
That’s why food suppliers need to move rapidly to meet these changing demands. Further compounding the issue is the increasing demand for niche products, like gluten-free foods, meat alternatives, locally-sourced produce and more. These issues pose a formidable challenge to food suppliers. They have to meet unprecedented demands for variety and adapt to rapidly evolving trends, all while providing greater consistency, safety and transparency.