Every day, it seems like there’s a new piece of information that reveals another aspect of the Generation Z consumer. A new interpretation of research ripped from a recent poll. Or, a new voice contradicting those same stats that were shared the day prior.
But, over the next year, the food industry can expect to be influenced by the demands and desires of the young and opinionated Gen Z consumer, the 60 million Americans born between 1997-2012. Considering themselves to be foodies, these shoppers have tied their identity to their food choices. For today’s brands, this means authenticity will continue to lead the way and be a stronger force than ever before.