High Road Introduces Mexican-Inspired Helados for H-E-B Supermarkets
Atlanta-based High Road Craft Brands Inc. launched a full line of Mexican-inspired helados at HEB supermarkets throughout Texas. The new addition to the High Road Craft Brands portfolio places an emphasis on the authentic flavors of Mexico.
Helados La Neta came to be through discovering the notion of speaking ‘La Neta’, which directly translates to ‘the truth’. With honest flavor profiles like Crema de Coco (Coconut Cream), Aguacate con Limón (Avocado and Lime), Chocolate con Canela (Chocolate and Cinnamon), Horchata Clásica (Classic Horchata), Vainilla de México (Mexican Vanilla), Ron con Pasas (Rum and Raisin), and Fresas con Crema (Strawberries and Cream). These flavors connect with treasured memories, social gatherings and special moments spent with family and friends.