Dairy and Frozen Foods Combine for $125 Billion in 2019
State of the Industry Report from NFRA/Nielsen shows YOY growth in both segments.
The National Frozen & Refrigerated Foods Association (NFRA) released its State of the Industry Report providing broad-based insights that show how the frozen and refrigerated foods categories attract shoppers, drive shopping trips, build shopping basket dollars and deliver sales.
Today’s frozen and dairy departments are clearly connecting with shoppers showing combined sales of $125 billion in the 52 weeks ending June 29, 2019. Nearly every U.S. household buys from the frozen and dairy departments annually, and the diverse appeal of these products crosses generational, multicultural and socio-economic demographics.