Evolution Fresh can trace its roots to the beaches of Santa Monica, California, when founder Jimmy Rosenberg was squeezing fresh juice for beachgoers in the early 1980s. He called his creations Naked Juice, which were so popular, they were subsequently sold in L.A. grocery stores. Business continued to grow to the point where Rosenberg eventually sold Naked Juice, but he jumped back into the industry in 1993, founding Evolution Fresh.
Starbucks bought Evolution Fresh in 2011, and since then, the brand has continued to redefine the super-premium cold-pressed juice category, while adding new beverages like kombucha, probiotic smoothies, and more. Their foundational business remains cold-pressed juice, much of it organic and sourced within 400 miles of their juicery in Rancho Cucamonga, California. They’re also pioneers of high-pressure processing (HPP) in the juice industry, which their products have used from the start.