Urban Pie Pizza Co. Launches Superfood Hemp-Seed Crust Frozen Pizzas
Parent company Palermo's also debuts new flavors for artisan thin crust pizza line.
Urban Pie Pizza Co. is introducing artisan thin crust pizzas made with hemp seeds to the frozen pizza aisle and adding a new flavor to its artisan thin crust line. Urban Pie Pizza is one of the fastest growing brands in natural channel, and these hemp-infused crusts are a first in the frozen aisle. Their artisan crust made with hemp seeds brings functional ingredients to a well-loved household staple – frozen pizza. Urban Pie is also debuting a new flavor to its original line of frozen pizzas: Uncured Pepperoni with Creamy Rosa Sauce, which puts a unique spin on a traditional pepperoni pizza.
Hemp has gained traction in the market for its purported health benefits and according to Hemp Business Journal, Feb. 2019, “Hemp product sales are projected to double and become a $1.8B category by 2022.” Hemp seeds contain Omega-3 and Omega-6 essential fatty acids and are a good source of plant-based protein. Many consumers use it to reduce inflammation.