New data from research firm IRI (Information Resources Inc.) and BCG (Boston Consulting Group) shows frozen and refrigerated food sales spiking 78.8% and 57.8%, respectively, compared to a year ago, and attributed to COVID-19-related stockpiling by consumers beginning on March 1. The numbers are through the week ending March 15.
Drilling down into category data, the item with the highest growth among all packaged goods (which includes F&B and non-F&B items, like paper products) is frozen cookie dough, with a 570.4% increase in sales compared to this time last year.