Sysco Launches 'Foodservice Doesn’t Brake for Adversity' Campaign to Support Restaurant Industry During COVID-19 Pandemic
Sysco Corporation announced the launch of a new “Foodservice Doesn’t Brake for Adversity” campaign designed to help small foodservice businesses stay in business. The campaign will consist of strategically placed messages across multiple channels designed to encourage Americans to support their local restaurants and also highlights the resilience of all foodservice workers.
“In these extraordinary times, Sysco is proud to launch this important campaign to further demonstrate our commitment to ensuring neighborhood restaurants survive and succeed now and in the future,” said Kevin Hourican, Sysco's president and chief executive officer.