Consumer Brands Association Announces Critical Infrastructure Supply Chain Council Amid COVID-19 Crisis
Council unites industry groups to address short- and long-term supply chain weaknesses exposed by coronavirus.
The Consumer Brands Association is launching the Critical Infrastructure Supply Chain Council (CISCC), a coordinated effort of more than 35 trade associations committed to addressing both long- and short-term supply chain challenges and weaknesses, including those made apparent by the coronavirus pandemic.
“The coronavirus has brought our country’s supply chains to life for consumers and policymakers, demonstrating what can happen when even just a small component of these complex networks is interrupted,” said Consumer Brands Executive Vice President of Public Affairs Bryan Zumwalt. “The way we do business will inevitably evolve, and it’s the Council’s goal to ensure these issues are on the forefront of lawmakers’ minds, instead of an afterthought.”