The COVID-19 pandemic has pushed retail frozen foods into the spotlight, becoming a lifeline for consumers stocking up while sheltering in place. One of the top-selling items has been frozen pizza, which at one point in March had sales of +117.2% compared to 2019, according to research by IRI.
Chances are, a significant number of those pizzas are made by Milwaukee-based Palermo Villa and its family of products under the Palermo’s, Urban Pie, Screamin’ Sicilian (the company’s biggest seller), and Connie’s (acquired in 2017) brands.