Soylent Upgrades Ready-to-Drink Functional Beverages with Lower Sugar and New Flavors
Soylent Nutrition, the makers of Soylent complete nutrition beverages, powders & bars, rolled out improved versions of their functional drinks. This ready-to-drink product optimization comes on the heels of a number of other accomplishments in recent months for the company including new Powder formats, lower pricing on Powder subscriptions and updated packaging. The renewed focus on its core products and consumers has allowed the company to return to its mission while simultaneously restoring a sustainable business model.
"The focus of the company has always been on utility and function, and we are not getting away from that," says Soylent CEO Demir Vangelov. "Since our founding, we have remained focused on delivering complete nutrition in convenient formats in order to reduce meal-time trade-offs. This takes that idea one step further. Our complete nutrition shakes now have an upgraded taste, in addition to improved functional benefits. This is a significant achievement for our plant-based product portfolio."