Re:THINK Ice Cream Launches 12 Lactose-Free Flavors for National Ice Cream Month
Rebranding, repackaging and reformulation includes the addition of collagen and A2/A2 dairy.
In honor of the Re:THINK's second anniversary and to celebrate July’s National Ice Cream Month, the Napa Valley-based brand will be unveiling its newest packaging rebrand and reformulation rolling out on shelves this summer. The new reformulation adds both collagen and lactose-free A2/A2 Dairy added to the ingredient list.
Founded in late 2018 by George Haymaker III, Re:THINK Ice Cream has since been known as the healthier (much lower in sugar, carbs, calories and fat) ice cream that actually tastes good. However, Haymaker has stepped it up a notch this year by adding even more incredible health benefits to the newly reformulated version of his healthier indulgent ice cream. Made with lactose-free A2/A2 Dairy (“the way dairy used to be”), Re:THINK Ice Cream will now be the first and only ‘tummy-friendly’ dairy ice cream completely lactose and A1 protein-free, both of which are needed to avoid digestive discomfort in millions of consumers who respond adversely to dairy.