Aqua ViTea Kombucha Rebrands and Renames Two Flavors
Aqua ViTea, the alcohol-aware kombucha company, is reaffirming its commitment to "responsible kombuchaing" with the rebranding of its bottles and cans. Prioritizing alcohol transparency, the new labels will display a "Verified Alcohol Extracted" seal on the front panel in addition to several other key highlights, including USDA organic, non-GMO, natural probiotics, and lower sugar. The new and improved labels will also more prominently highlight the brand's signature hand-illustrated artwork.
"Alcohol awareness is a critical message for the safety and respect of kombucha drinkers everywhere, who deserve transparency," says Jeff Weaber, Founder of Aqua ViTea Kombucha. "As a live beverage, kombucha is always changing, making finding a long-term alcohol solution difficult. We experienced this firsthand years ago before making a commitment to purchase a Spinning Cone Column which allows us to gently remove the alcohol from our kombucha at low temperatures, preserving the naturally occurring organisms. There is room in the market for non-alcoholic kombucha and hard kombucha, provided both product types are properly brewed, tested, labeled, and explained to consumers."