Upfield, the makers of I Can't Believe It's Not Butter!, is marketing Flora as a culinary-inspired, premium dairy-free butter brand.
Upfield, the world’s leading producer of plant-based spreads and plant butters, today introduced its newest plant butter brand, Flora, with the launch of Flora Plant Butter in the United States. Flora Plant Butter is a vegan, dairy free, gluten free, and non-GMO plant butter with a rich and creamy taste and which consumers can use 1:1 in baking and cooking but is made with plant-based oils, and no artificial flavors or preservatives. Flora Plant Butter is packaged in paper wrapping, not plastic, making it a more environmentally responsible choice for consumers looking to reduce their imprint on our planet through sustainable foods, without sacrificing taste.
“Flora is a culinary-inspired premium brand that brings a rich heritage of chef experience from markets around the world, and it is a thrill to bring this new brand to American consumers,” said Bernice Chao, brand lead, Flora, Upfield North America. “We are a product loved by chefs that can be used by home cooks and bakers who are looking to put a twist on traditional recipes with a dairy-free and great tasting ingredient.”