Deep Indian Kitchen Expands Distribution of Frozen Meals with Direct-to-Consumer Shipping
Company says COVID-19 and the rise of online grocery shopping drove DTC decision.
Deep Indian Kitchen, the #1 frozen Indian food brand in the country, has announced the launch of its new direct-to-consumer website featuring its most popular Indian dishes and free 48-hour shipping across the U.S. As more consumers discover the safety and convenience of online grocery shopping and increasingly search for authentic global flavors to enjoy, Deep Indian Kitchen’s e-commerce platform aims to meet these consumer needs.
Known for its always made-from-scratch frozen Indian meals, breads, and appetizers, as well as its chain of fast casual restaurants by the same name in NYC, Deep Indian Kitchen’s latest innovation brings the flavor and experience of Indian culture and cuisine to home kitchens across America. This is the brand’s response to understanding consumers may not be able to visit restaurants like its own or prepare a complex Indian meal with a variety of ingredients and spices at home. In addition to Deep Indian Kitchen’s product availability across U.S. grocery stores and through grocery delivery apps, the brand’s new online shop serves as an extra access point for consumers looking to stock up on its variety of ready-in-minutes frozen Indian meals.