Gluten Intolerance Group Rebrands Gluten-Free Foodservice Program (GFFS) to Validated Gluten-Free Safe Spots
The Gluten Intolerance Group (GIG), an industry leader in the certification of gluten-free products and food services, is enhancing the branding of its Gluten-Free Food Service (GFFS). GFFS, which audits and validates restaurants and food businesses that serve gluten-free food, is launching a newly designed logo and signage that designates establishments as “Validated Gluten Free Safe Spots.” The new and easily identifiable Safe Spots logo and signage, which establishments can display at locations, on menus and on their websites, is designed to give gluten-free consumers a simple way to ensure they will receive gluten-free food that meets the nonprofit GFFS’s rigorous standards and expectations for safety. Additionally, GFFS has launched a new website that features a locator map to help gluten-free consumers conveniently search for validated Safe Spots.
Since the program was established in 2009, GFFS has always held its food service establishments to the highest standards and now, with this new rebranded look, consumers will better recognize the locations that have been validated as Gluten Free Safe Spots. GFFS validates participating establishments, from restaurants to college dining, senior living and more, by visiting locations in-person to ensure they follow best practices for gluten-free food safety and ensure high-quality staff training. In a 2017 study by GIG, 80% of gluten-free consumers said they feel safer eating in an establishment that is validated by GFFS and 95% of them are more likely to try a new restaurant that has gone through the GFFS process.